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Online Research
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 RMA
Research offers a complete range of full service online research services. Our
experienced staff can help you determine when an online solution is appropriate to meet
your project needs. Whether its an online
survey or an online focus
group, RMA is ready to get you online.
Online Surveys |
| When
an online methodology is appropriate, our expert project managers will guide you through
the intricacies
of the online survey process. |
Recruitment
RMA
Research will recruit respondents for your next online survey project using online
techniques via opt-in email, traditional telephone recruiting or design a custom solution
to get the job done. |
Survey Design and
Questionnaire Programming
RMA
Research has many years of experience in questionnaire design and script programming.
These talents come in handy as your survey is prepared for this unique online environment.
The versatility of our online survey software allows us to create a dynamic survey
instrument, featuring:
- Fully
customizable look and feel to each survey
- Complex
skip logic
- Randomization
of responses
- Question
rotation
- Ability
to integrate pictures and images into each question
- Hotlinks
to other web sites; useful when testing web sites
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Survey Hosting
Negotiating the technical side of web hosting, and the uploading and downloading data
isn't always easy. Not to worry, an RMA professional will take care of all technical
details and will carefully monitor the entire online survey process. |
Data Analysis & Reporting
Once your survey is completed, the results are captured
electronically, cleaned, labeled and prepared for analysis. RMA offers full analysis and
reporting services, resulting in the delivery of a report in any format you require. |
Online
Focus Groups |
| While
different than traditional "brick and mortar focus groups", online focus groups
have become a powerful and useful qualitative research tool. To fully realize the utility
of conducting qualitative research over the Internet, you need a partner with a track
record of success in traditional focus group methodology, combined with a deep
understanding of the web and its uses. RMA Research is such a partner. |
Focus Group
Recruiting
RMA has over 12 years of experience in focus group recruiting. Finding qualified
participants for an online groups is a new experience for many firms. We will recommend
the most effective recruiting method and find just the right participants using telephone
interviewing and/or opt-in email recruiting. |
Discussion Guide
/ Moderating
Our highly trained and experienced
moderators work closely with clients to ensure that your questions and issues are
addressed, We do this by helping you develop a clear and concise discussion guide. |
Room
Set-up/Display
RMA staff will create a unique virtual "room" for
your online focus group project. Each room is completely secure by use of a special web
address and password known only to your firm. We also can program and display
exhibits for use during the group. If you need to test logos, pictures, web sites,
advertising collateral, screen captures, or text messages, we can handle it for you. |
Remote
Observation
With RMA's online focus group software, our clients
are easily able to view the focus group live from any office or home computer. Observing
the online focus group requires no special software or plug-ins, only a desktop or
portable PC connected to the Internet. |
Complete
Transcript/Reporting
Within 24 hours after the completion of the focus
group, a complete transcript in a format of your choosing will emailed to you for your
review. RMA Research also offers complete reporting and analysis of the focus groups
results available in a format of your choosing. |
| Our Expertise in Online Research
Our staff specializes in conducting both quantitative and qualitative research online. Let our three plus years of experience in online survey programming, online recruiting, online
focus groups, and web site testing work for you. To discuss your next
online research project, contact Phil Clark at (605) 332-3386 or email:
philc@rma-inc.com
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| RMA Research provides the information and insight you
need to achieve your objectives. We've built a nationwide reputation for our ability to
adapt and respond to clients needs. Our full service research capabilities and experienced
research professionals will provide clear answers to the most difficult marketing
questions. RMA Research is a member of CASRO
(Council of American Survey Research Organizations). While
there are more than five thousand research firms located in the United States, only a
select group of approximately 180 are CASRO members.
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